Do you have a clearly defined “ideal client” and who you don’t work with?
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Yes
No
Can you explain your main offer in one page (the problem you solve, the outcome, proof, and pricing)?
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Yes
No
Do prospects instantly understand what you do and who you help when they land on your homepage?
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Yes
No
Do you have one strong lead magnet or resource that consistently brings in qualified leads?
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Yes
No
Is there an automated follow-up sequence that nurtures new leads or existing clients?
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Yes
No
Do you publish weekly thought leadership that positions you as the trusted expert?
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Yes
No
Does your homepage have one clear message and one call-to-action (book a call / join a workshop)?
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Yes
No
Are prospects able to understand your value in 10 seconds or less?
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Yes
No
Do you A/B test your landing pages (headline, offer, form) at least once per month?
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Yes
No
Do you know where each lead came from and how well each channel converts?
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Yes
No
Is your speed-to-lead under 5 minutes for inbound inquiries?
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Yes
No
Is there a reminder system to reduce no-shows? (email + text)
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Yes
No
Do you pre-screen prospects before the main call (budget, authority, fit)?
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Yes
No
Do you run a weekly review of pipeline stages and next steps?
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Yes
No
Do you have a clear offer structure (core service + upsell + ongoing service)?
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Yes
No
Do you provide a strong guarantee or risk-reversal to reduce prospect hesitation?
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Yes
No
Is billing automated with reminders so nothing falls through the cracks?
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Yes
No
Do you repurpose each major piece of content into multiple formats (email, short video, carousel)?
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Yes
No
Do you have a “Why Trust Us” page with case studies, FAQs, and your process visually explained?
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Yes
No
Are your marketing analytics set up simply (so you know what’s working)?
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Yes
No
Do you have a simple outbound system (email or LinkedIn) you execute consistently?
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Yes
No
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